Label I Love: minimarket

As if I need another reason to add to my list of why I want to visit Sweden ... My most recent discovery is Swedish brand minimarket. I especially love the way they have styled their Spring Summer 2011 lookbook. They do a great line in accessories too. Urban Outfitters in America has already cottoned on and bought up some of the collection, so hopefully London will follow suit. If not ... anyone want to buy me a plane ticket???

minimarket Spring Summer 2011

minimarket Spring Summer 2011

minimarket Spring Summer 2011

minimarket Spring Summer 2011

minimarket Spring Summer 2011

Hella Happy Feet

H&M have announced their latest collaboration is going to be with Swedish Hasbeens. Don't tell BUT I am more waay more excited about this than I was the Lanvin collaboration. The cult label have created 3 different styles of their iconic wooden-soled shoes for H&M and the collection is set to hit stores on 20 April. I can't wait to get my hands on the opened toe, lace-up wedges (top picture), which I shall wear with shorts; 7/8th's; and flirty summer dresses. 

Happy Feet

This winter, put a smile on your face and a spring in your step: keep your legs and feet happy and warm in socks and tights by Swedish company Happy Socks. The label was started up 2 years ago, with "A vision to turn an everyday essential into a colourful design item and spread happiness". The playful unisex socks and women's tights come in a huge variety of patterns, colours and textures. Most recent collaborations include a box of socks designed by Giles Deacon to raise awareness for World Aids Day. Treat your feet. 

Styling Tip: Roll up your trousers a couple of inches and show a bright pop of colour at the ankle; or add contrast to your tough biker boots or Dr Martens by pulling up your socks over the top of the boot.

'Random Dot' socks

'Batik' tights

'Five Colour' socks

'Optic' socks

Limited edition socks by Giles Deacon